In the UK, businesses that rely on telemarketing must ensure they comply with the Telephone Preference Service (TPS) to avoid costly penalties and reputational damage. Failing to screen your telephone numbers against the TPS can have serious consequences—both financially and legally. Here’s why it matters, and how you can protect your business.

What is the Telephone Preference Service (TPS)?

The TPS is a free service that allows consumers to opt out of unsolicited sales and marketing calls. Businesses are required to screen their call lists to ensure they don’t contact people who have registered with the TPS. This helps protect consumers from unwanted calls and ensures businesses follow the rules set out by the UK’s Information Commissioner’s Office (ICO).

The Cost of Non-Compliance: Recent Fines

The risks of ignoring TPS compliance are real. For example, in 2020, BT Group was fined £1.5 million after making marketing calls to individuals registered with the TPS. In another case, Two Seasons, a UK retailer, faced a £100,000 fine in 2022 for violating the TPS rules. These fines serve as a stark reminder of the significant financial penalties and reputational damage that can occur when businesses fail to comply.

Why Screen Your Numbers?

Not screening your telephone numbers against the TPS can lead to significant fines. Beyond financial penalties, the damage to your brand’s reputation can be far-reaching. With consumers more aware of their rights and vocal on social media, negative publicity from TPS breaches can spread quickly, eroding trust in your business.

By regularly screening your contact lists, you protect your business from these risks and ensure your marketing efforts remain compliant with UK regulations.

How Cloud Ursa Can Help

If you’re a business owner who wants to ensure your telephone numbers are TPS-verified, Cloud Ursa can help. Our reliable and efficient service screens your telephone numbers against the TPS database, reducing the risk of non-compliance. We’ll make sure your marketing calls are compliant, helping you avoid costly fines and reputational harm.

Don’t risk your business’s future—contact Cloud Ursa today to learn more about how we can help you verify your telephone numbers and protect your business.

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Key Takeaways:

• Failing to check numbers against the TPS can result in significant fines.
• High-profile cases like BT Group and Two Seasons highlight the serious consequences of non-compliance.
• Regular TPS verification ensures your business remains compliant and protects your brand reputation.