We’ve been getting our pricing wrong! Opportunity (rather than cost)

A fascinating conversation with another successful Salesforce Partner last weekend prompted me to look afresh at our RingsTrue proposal templates. Thanks Emma!

What we do now.

Like many other Salesforce Partners, we create proposals for customers wishing to purchase RingsTrue.

The price is usually determined on the number of licences required and the length of time that the customer would like to sign up for.

We’d like to think that we’re super-competitive but what was pointed out to me at the weekend is that our proposal shows as a Cost, not a value creator/opportunity for the customer.

What we should be doing.

RingsTrue isn’t an add on cost to your business, it’s an enabler for your existing processes.

Service your existing customers better or deal with those prospective customers more effectively.

Some of our customers use RingsTrue to:

  • Screen out leads that haven’t provided a valid phone number – maximize your outbound sales team’s time

  • Confirm which number on a record is a mobile/cell number and use that for SMS updates/chat

  • Check every number against a current call blocking list to ensure that prospect is safe to call

So, to think about the opportunity value of RingsTrue just ask yourselves these 3 questions:

  • How many conversations do you have a day with your customers?
  • How long does it usually take to convert a prospect to a customer within your organisation?
  • What is the average value of each customer purchase?


By using the answers to those 3 questions we will show you what Opportunity RingsTrue will give to your company. We will then base our proposal on the additional value that RingsTrue will deliver.

So our guarantee? It is that RingsTrue will never cost more than the opportunity value it will deliver.

Contact us today to find out more.

Cover photo from Pexels, artist Bich Tran