Active Directory and Salesforce Synchronization

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Accurate phone information with RingsTrue. The features you need to know

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Active Directory and Salesforce Synchronization

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Welcome! Oral Roberts University

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The Individual Object

Store all of your Customer Preferences in one place We have just finished a project that used the new Individual Object (recently developed by Salesforce) to give additional control to

Getting systems to talk to one another…

We have noticed on our most recent projects that customers increasingly wish to integrate external data sources into Salesforce.

I believe this is part of a broad trend of aggregating everything you know about your customer within Salesforce so that you can have a truly single view of them.

For example,

  • one customer wanted to have visibility of their warehouse stock deliveries in Salesforce (without replacing the existing system).
  • Another customer wanted to have SAP information automatically added to specified Salesforce records (and to keep in sync with any changes made in SAP in future).

Best foot forward

The options for integrating/connecting Salesforce with other systems are vast and for each project we use a series of questions to identify which technology approach has the best fit.

There are several data connectors, APIs, middleware solutions, and even robotic workers which can all be used to migrate/merge/surface data across multiple systems.

Very often the factors to chiefly consider are:

  1. the customer’s current I.T tools,
  2. system usability,
  3. project complexity,
  4. time restraints,
  5. and cost.

We usually start by identifying how this information is going to be used.

If the requirement were simply to surface and/or report on the information within Salesforce, then the new External Objects feature in Salesforce may well be the best option. You can learn more about their use on this great Trailhead Module.

Perhaps the data needs to be loaded in to Salesforce and needs to be editable within the system.

If this were a one-time load then you may well recommend one of the many ETL Tools available for Salesforce including Salesforce Data Loader,, or Developer Workbench.

If this data load needed to take place on a set schedule you could look at tools such as Jitterbit Dataloader which has a nice scheduling function.

Fully automated

Sometimes end to end automation is the best fit solution and the brief demonstration below shows one way that this can be achieved.

We recently partnered up with the great team at Tugela People to help their customers integrate external systems into the Sage People module within Salesforce.

We were asked to help a Tugela customer who wanted to automatically push new employees added to Active Directory into the Team Member table of Sage and also monitor for other changes such as email amendments, and line manager changes.

The Demo

We have so far delivered scripts that run on Desktop and Server-Based versions of PowerShell ISE, Azure PowerShell Cloud, and Scheduled Apex.

If you have a question about Sage People, please contact the team at Tugela People.

If you would like to talk to us about connecting Salesforce to other “stuff” then please get in touch.

Cover image from, artist Pixabay