The Manta Directory is one of the most extensive and largest online resources dedicated to small business. They deliver products, services, and educational opportunities for small businesses designed to be effective, easy to understand, and help business owners become more competitive in their respective fields.
Manta.com is based in the US – more information: https://www.manta.com
Contact information reliability
The outbreak of the Coronavirus emphasised the need for accurate contact information within the Manta Directory, particularly the ability to label/test a phone number as being landline or mobile/cell.
With so many companies switching to remote working, cell phone contact grew dramatically on the site. This prompted Manta Product Owner, Marshall Lawlor to request a demonstration of RingsTrue with a view to:
- Check and validate the contact information within Salesforce to increase connection rate on outbound calls
- Highlight the cell/mobile phone field for each customer listed within Salesforce.
After seeing an initial demonstration of RingsTrue, Manta signed up and started a real-time telephone validation service on their directory listings.
The cleanup, formatting, and validation of the phone numbers was immediately beneficial to the organization.
However, RingsTrue also showed an additional aspect of the Manta service. They quickly found that the business outbound number had been marked as spam by certain carriers.
"One of the primary outbound numbers we had acquired was flagged as spam and mobile users were able to see that from their carrier / mobile OS. We are now getting that fixed" - Lawlor says.